Better fish, Better planet with reeler
Why You Already Love Reeler
Hours Fresh, Not Weeks Old.
Most fish in grocery stores are at least 3 weeks old, even if they claim it is fresh
Unbeatable
Prices
On average, fishermen earn 20-30% more through Reeler compared to current outlets* and consumers save too!
Sustainably Harvested
Reeler supports only the most eco friendly fishing practices, with virtually no bycatch

Local Consumers
Fresher Fish for Lower Prices
Feel good knowing that you are doing your part in creating a more sustainable and eco friendly future.
Doing good does not have to cost more, with our direct model, you win, the fisherman wins and the environment wins/ future generations.
On Reeler you can get your fresh fish literally right off the boat, from day trip fishermen. Our direct model gives you the freshest fish possible while still passing on 30-50% savings compared to in store.
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Fishermen
Fishermen Love Higher Earnings on Reeler
Reeler gives semi-commerical and commercial fishermen greater customer reach, allowing them to capture up to 6 times greater earnings than traditional selling outlets while still passing on savings to the end consumer.
By supporting small scale producers, rather than industrial fishing practices, you support the most sustainable and eco-friendly methods of fishing.
Reeler fishermen go out fishing for 1 or 2 days at most rather than weeks like the other guys do. Few people know just how old the fish in stores is!